![]() ![]() This element that is exclusive to a book is fully experienced due to the creative abundance that’s inside of us.īringing that image from inside your mind and portraying it on a screen, something that you can visually and physically experience, is a pretty extreme achievement. Their brain is free to wander and visualize the content of the book in an entirely different space. There’s a reason for that, and that is because a book stimulates the reader’s mind. Marketing Can Potentially Be A Double-Edged Swordīooks are special, and there are a lot of people out there that feel the same way. ![]() While it’s nothing unique or groundbreaking, Hi-Fi Rush has set itself apart from the competition by embracing the nature of gaming and demonstrating creativity and passion. Now, Hi-Fi Rush has joined their ranks too. We have had many examples opposing this new gaming state in the last year, such as Elden Ring & Stray. People have forgotten how word spreads, especially when something is so good that it just organically grows and spreads. Focusing on everything other than the core aspect of a video game in order to make the most money possible and please investors, gaming has lost a lot of its flair.įrom big-budget marketing to unnecessary microtransactions, the shift in focus is quite obvious. If a man can go to the moon, making a good game shouldn’t really be a problem. This shows that the possibilities are endless, yet, in order to explore said possibilities, you need passion and drive. People have come up with some crazy ideas on both sides of the spectrum, even outside of the gaming industry. The power to think and imagine technically has no limits. There have been way too many examples at this point where a game just doesn’t deliver anything. ![]() Without those elements, I’m sure you know that all we would get is bland and mediocre garbage. ![]() While many would disagree with that statement, the medium feeds off of a person’s imagination and creativity. This is the opposite of what needs to be done. Companies focus too heavily on singular aspects such as cutting-edge graphics or “unique” live-service elements.Marketing isn’t a defining factor when it comes to the success of a product.The lack of passion and creativity is why modern video games often fail or don’t meet expectations.As you move through these Shibuya-inspired streets, the world and everything in it pulses to the rhythm of the game’s soundtrack (a blend of originals and licensed tracks from bands such as the Black Keys and Nine Inch Nails). Marked for extermination, you must guide Chai to safety, then help him to take down his oppressor. The operation goes wrong when an old iPod-style music player is fitted to Chai’s chest. You play as Chai, an ebullient teenage boy who enrols in a biological augmentation program with a shady pharmaceutical company. This is a brawler set to the beat of a drum. So too does its bright, cartoonish styling: this game is as brazenly colourful as a Jet Set Radio fever dream, and even as plastic Guitar Hero instruments clog up the nation’s cupboards, it’s refreshing to play a game that is so unashamedly music-centred. So the simultaneous announcement and release in late January of Hi-Fi Rush – the kind of “go and buy it right now” revelation Apple is known for – feels breezily countercultural. The video game industry’s hype cycles are typically measured in months and years, not minutes and seconds. ![]()
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